Tuesday, December 13, 2005

Digital Marketing Plan

It’s Like Love: Everything You Wanted to Hear


  • Overview



“It’s Like Love” is a 5 piece unsigned band from Glendale, Arizona. Their power pop, rock, alternative music helps them fit in with other bands that rule the same music scene like major acts such as Fall Out Boy and The All American Rejects. It’s Like Love has worked with other bands that are signed to indie labels such as A Change of Pace and Downtown Singapore. Along with working with various bands, It’s Like Love has been on countless tours and has gained plenty of experience living on the road as performers. With catchy melodies and lyrics, these guys have potential to get signed to an indie label very soon.


  • Target Market:
It’s Like Love target market are females and males between the ages of 13 to 25 year olds. Who enjoy indie rock, punk-pop, emo, alternative, powerpop music. This band has major downloading potential because their sound is very similar to popular artists already out on the market.


  • Genre: Rock
Sub Genre: Powerpop, alternative, poppunk


  • Program:
-Download Release Date: November 11, 2006
-Downloading Forecast: 5,000 downloads a month
-Configurations: MP3, MP4, WMA
-Category: Rock-pop punk

  • Placement:
The six tracks off It’s Like Love’s self-released album will be located on P2P networks. A listener will be able to download the files by searching under rock, punk rock, alternative-rock, and pop rock.


The six tracks available for download will be on P2P radio stations as well. Listeners are able to download a program called P2P radio 2.0 to listen to It’s Like Love’s music. There are a few other programs like Mecora IM Radio that allows users to record music from other users that are in the same network. Users are allowed to create personal online radio stations that may feature tracks from It’s Like Love.


  • Tracks:
1. Pathetic and Hopeless
2. Fading Away
3. Trust Me
4. This Isn’t Dead
5. 15 Seconds
6. Legs and Demands


  • Promotion Methods:
  • P2P Networks
Launching the files on P2P networks located under searches for rock, punk rock, alternative-rock, and It’s Like Love will allow users to find them more easily. All programs listed are available for download to connect Peer To Peer and the option to upload and share your

WeedShare
www.weedshare.com
Contact: content@weedshare.com

Shareaza
http://www.download-it-free.com/shareaza/

Kazaa
www.kazaa.com

iMesh
www.imesh.com

Limewire
www.limewire.com

Morpheus 5.1
www.morpheus.com
Contact: bizev@morpheus.com

Xfactor
www.xfactor.cc

eMule
www.emule-downloading.com

MLDonkey
www.mldonkey.org

Bit Torrent

www.bittorrent.com

Ares P2P
www.aresgalaxy.sourceforge.net

BearShare
www.bearshare.com


For It’s Like Love to get their music loaded onto these P2P networks they must either go through a provider or upload the software that is supported by these networks.


  • P2P Radio:
Instead of users downloading It’s Like Love’s music, they are able to download the stream using P2P radio.

PeerCast
www.peercast.org

Streamer
www.streamerp2p.com

Mecora IM Radio 4.0
www.mercora.com


  • Blogs:
Members from the band will be able to visit their official blog to journal in entries that are personal along with promoting their own music. A blog will connect the artist to the fan making the fan feel more involved and devoted to It’s Like Love.


iblogs.com
blogger.com
blogstream.com
purevolume.com
myspace.com
typepad.com
blogtastic.com
LiveJournal.com


  • Webcast:
A webcast allows uploaded material such as computers streaming video e-mails, music e-mail and multimedia messaging through a telephone or computer.

www.talentshowoff.com
www.surfernetwork.com
www.itunes.com


  • Telecoms: Ringtones
Creating a ringtone allows the artists to be heard by all types of people. Ringtone programs take the first 30 seconds of the uploaded mp3 and send it to their program. Such program like Midi V 1.3 allows a user to convert the mp3 file to a ringtone file.

www.Isound.com
www.xingtone.com
www.3gupload.com


  • Final Comments:
Starting November 2005, the digital marketing plan for It’s Like Love will be infect. The constant advancement of technology through the Internet allows endless opportunities for It’s Like Love and other artists. Using the Internet is fast, cheap, and effective. These methods and programs will allow It’s Like Love’s name and music to get more exposure.